Deprecated: Function create_function() is deprecated in /www/wordpress/wp-includes/pomo/translations.php on line 171 About — Joachim Baan - Creative Direction in Elegant Creativity
Processed with VSCO with e5 preset

Currently working at …,staat & NewWerktheater

Joachim Baan worked as a creative director in a small team under his own name helping to develop and revitalize brands and companies in a creative way by doing communication design in the broadest sense of the word. His philosophy on aesthetics goes beyond any discipline or medium. This gives him the freedom to translate a creative direction through every element of a brand. Call it ‘Elegant Creativity’. Former clients including Abel, Nike, Van Gogh Museum, Centraal Museum Utrecht, Bacardi, Holt Renfew, Post NL (The Dutch Post), Blend Magazine, Skins Cosmetics, Tenue de Nîmes a.o.

Joachim is the driving force behind the online publication sharing inspiration and love for aesthetics. Over the past years Joachim was creative partner behind Tenue de Nîmes and the Red Wing Shoes store Amsterdam.

If you have an interesting project we can help you with please contact us.


Atelier Joachim Baan
Amsterdam, The Netherlands

+31 6 150 605 81

For commercial work: info <at>
For blog, press & PR: tip <at>

Connect with Joachim Baan on LinkedIn & Twitter


Freunde von Freunden / Vitra interview
One Minute Wonders
Our Current Obsessions on Tenue de Nîmes
Mercedes Benz mb! interview
Holt Renfrew feature
Smile in your Face interview
Curated by Joachim Baan
Hasso interview

Photo by Jordi Huisman